ADVANCMED PRIVACY POLICY

This privacy policy pertains to the collection and use of information published on the Web site www.AdvancMed.org by AdvancMed, LLC. AdvancMed is concerned about your privacy. Although you may visit our Web site without providing personal information, please note that to participate in the activities we offer you need to become a registered member and provide this information for our database of credit records.

ABOUT THIS POLICY

This privacy policy applies only to the AdvancMed Web site. The Web site has been designed to provide healthcare professionals with credit-designated continuing education activities in multiple disciplines and specialties. Although we encourage others interested in the care of patients to visit our site and peruse the information, the information contained on this site should be used only by licensed healthcare professionals.

If you use a link to visit another Web site it is recommended that you read that privacy policy as well. We are not responsible for how other Web sites treat your privacy.

AdvancMed reserves the right to update this policy whenever necessary. AdvancMed will post updates on this page within two weeks of the ratification of a new policy.

INFORMATION COLLECTION

Unregistered Users

Visitors to our Web site can access the home page and browse the site without disclosing any personally identifiable information. We do track information provided to us by your browser, including the Web site you came from (known as the "referring URL"), the type of browser you use, the time and date of access, and other information that does not personally identify you. You must register with us to receive credit for completing activities.

Registered Users

Customers registering through our Web site to participate in activities are asked to provide us with identifying information, such as name, contact information, credentials, and specialty. AdvancMed uses this information to correspond with the user about registration for activities, credit tracking, logistics arrangements, issuing credit transcripts, customizing the registered users' profiles, and providing information about future activities. Registration applies to both live and enduring activities. The information collected will not be rented, sold, or shared with unaffiliated parties.

Cookies
The AdvancMed Web site uses cookies to identify a user who visits the Web site and to enhance the user's visit. A cookie is a piece of text that our Web server places on your hard drive. No unaffiliated parties have access to the information obtained from cookies.

Although cookies do not normally contain personally identifiable information, if you are a registered user we may associate your registration information with cookies that our Web site places on your computer's hard drive. Associating a cookie with your registration data allows us to offer increased customization.

USE OF INFORMATION

Aggregate Data

We create aggregate data about visitors to our Web sites and use these data for activity development and continuous quality improvement. We may provide information from our Web sites in aggregate form, with personal information removed, to third parties such as activity planners, faculty, and commercial supporters. Third parties are not charged for this information.

Marketing and Advertising

We may target our advertising or marketing depending on information we have received about you via mail, e-mail or your registration profile. We may also personalize our Web site according to your interests. For example, upcoming meetings in your geographic area may be highlighted on your profile page, or you may be asked to complete questions or cases in your specialty.

All user information is recorded in a Web-based participant tracking database. Only employees who need access to the information are allowed to use this information.

Users may edit registration account information for the purpose of updating contact information.

Users who have received credit from AdvancMed may not delete their accounts, because AdvancMed has an obligation to the Accreditation Council for Continuing Medical Education (ACCME) to maintain credit records for one full accreditation period (4 to 6 years) and to the American Medical Association (AMA) to maintain credit records for two full cycles of the Physician's Recognition Award (6 years). The American Nurses Credentialing Center's Commission on Accreditation and the American Council for Pharmacy Education both require that providers keep records of credit for at least 5 years.

Confidentiality and Security

Access to user information is limited to the employees who need it to offer our services.

Account information is password protected; no unaffiliated person has access to that information.

AdvancMed does not request information about credit cards or Social Security numbers.

QUESTIONS AND SUGGESTIONS

AdvancMed
Suite 200
1020 Monarch Street
Lexington, KY 40513
800-396-9577
Fax 859-543-4109
E-mail admin@advancmed.org

This policy was last updated on August 1, 2006.